As a business owner, you know the importance of digital marketing. But, as we all know, sometimes getting caught up in the hustle and bustle of work and forgetting about some important things is easy. If you want your business to thrive in the online world, you need a digital marketing strategy.

While there are many different strategies, you can use, one of the most important is email marketing. If done well, it can help you drive conversions, generate leads, and improve customer loyalty. But, if you’re not careful, email marketing can also hurt your business.

If you don’t know how to do it right, you could end up hurting your reputation and losing customers. To help avoid this, here are some common mistakes to avoid when sending emails:

1. Sending Too Many Emails

A lot of businesses send too many emails. It’s tempting to reach as many people as possible, but it can hurt you in the long run. If you send frequent emails, people will start ignoring them and hitting the “unsubscribe” button when they come across one from you.

Instead, send one to two emails per week. That way, people will be excited when they see one from you and open it up when it arrives in their inboxes.

2. Sending Emails That Are Too Long.

We have such a short attention span.  No one has time to read long emails detailing what you’re offering or why they should use it ( at least until they are a client and you know they need that information).

Instead, try to keep your emails short and sweet. The longer an email is, the less likely people are to read it all through. Add different styles of text and images to keep the reader engaged.

3. Sending Emails That Are Too Personal.

It’s great to build rapport with your clients and make them feel like they’re talking to a friend when they get one of your emails. However, if you get too personal in your emails, it can come off as unprofessional and make people feel uncomfortable.

Instead, focus on what you have to offer instead of talking about yourself or sharing anything too personal with them.