The very first question I start with when working with a new client is: tell me about your client.

I want to know all the things:

  • Demographics
  • Where she lives
  • What she likes to read
  • Where she shops
  • Her favorite restaurants


When we know who she is, we can speak to her directly with our messaging in your content and paid advertising.

It seems like a simple task, but it takes quite a bit of time and thought to uncover.

In the case of a newly engaged woman, we want her to read your content and feel like we are talking directly to her, almost like we have read her mind.

We use a worksheet to help our clients get to the place where they really understand who their ideal client is and what motivates and delights them.